Prime Big Deal Days Is Coming Soon: What to Know About Amazon’s Annual Sale Event

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Prime Big Deal Days , the annual sale event kicking off Amazon ‘s holiday shopping season, returns on Oct. 8, the retailer announced on Tuesday (Sept. 17).

The sale, held exclusively for Prime Members , will offer “early holiday deals across popular categories, including deep discounts on products from top brands,” per Amazon . Prime Big Deal Days 2024 kicks off at 12:01 a.m. PT on Oct. 8 and ends on Oct. 9.

“We’re gearing up for another exciting holiday shopping season, filled with unbeatable deals on beloved brands, seasonal products, and popular gifts available exclusively for Prime members,” Jamil Ghani, Vice President of Prime Worldwide, said in a statement. “Exclusive savings events like Prime Big Deal Days combined with unlimited fast, free delivery of 300+ million products across more than 35 categories year-round put Prime in a class of its own and make membership a better value than ever before. Whether Prime members are hoping to cross items off their gift lists early, looking forward to hosting joyful gatherings, or scoring something special for themselves, Prime Big Deal Days is here for all their holiday needs and more.”

If you’re not a Prime Member , now’s a good time to join, and it won’t cost you anything to start. With a 30-day free trial to Prime, you can enjoy member-only benefits such as fast and free delivery, exclusive pricing, a free membership Grubhub+ and tons of other membership benefits including Prime Video , Amazon Music and Prime Reading.

How much does Amazon Prime cost? The membership is $14.99 after the free trial ends, or $139 for the annual plan.

How can you get a discount on your Prime membership? For young adults and students ages 18-24 , Amazon offers a discounted membership for just $7.49 per month — or $69 per year. Click below to launch your six-month free trial.

Looking for more discounts? Subscribe to Prime Access for free for 30-days, plus 50% off your subscription. Amazon’s discounted membership for qualifying government assistance recipients is $6.99 per month after the free trial.

See below for more details on Prime Big Deal Days 2024.

What is Prime Big Deal Days?

Twice a year, Amazon throws two major shopping events: Prime Day and Prime Big Deal Days. The latter is held in the fall, the former takes place in the summer, and both offer deep discounts on millions of items.

Prime Big Deal Days will be a global shopping event. Besides the U.S., the sale will happen in Australia, Austria, Belgium, Brazil, Canada, France, Germany, Italy, Japan, Luxembourg, Netherlands, Poland, Portugal, Singapore, Spain, Sweden, the U.K. and Turkey.

Now that Amazon has announced Oct. 8-9 as the official date for Prime Big Deal Days, the countdown finally begins, and there’s only a few weeks left before the sale. Prime Members will have just 48-hours to scoop up some of Amazon’s biggest and best deals of the season.

What kinds of deals can you expect? Amazon’s previous sales have offered up to 80% off certain items along with invite-only deals . This time around, the sale will include discounts on TVs, headphones, speakers and other electronics, in addition to clothing, shoes, makeup and skincare products, furniture, appliances, pet supplies, toys, games and more.

According to Amazon , Prime Big Deals Day will offer a slew of deals dropping as frequently as every five minutes. Shoppers can expect savings on electronics from top brands like Beats, Samsung, and Fujifilm and more; up to 40% off Amazon Essentials’ sweaters, puffers and other must-haves for winter, plus deals on toys from Lego , Squishmallows, Disney and other popular brands in addition to savings on home décor courtesy of premium brands such as NEST New York, Lenox and Lodge.

Bargain hunters can check out Amazon’s Holiday Shop to find gift ideas and sales on select items, and to get help from Rufus, Amazon’s generative AI-powered conversational shopping assistant that’ll help dig up additional savings for you, find the perfect gifts and answer questions.

Before Prime Big Deal Days launches, Prime members can start saving right now including up to 55% off select Amazon devices, up to 50% off movies and TV shows and discounts on Amazon Music Unlimited. Shoppers can also save up to 40% off on Carnival cruises, up to 30% off Avis rentals and $10 off Grubhub food deliveries over $15 with code: PRIME10.

Want to support small businesses during Prime Big Deal Days? The sales will offer up to 48% off select products from Keranique, up to 30% off select products from Made by Johnny and Bodhi Dog and up to 20% off select products from Tally Tumbler.

To help you get prepared, we collected a list of sale items that you still have time to shop. And if you miss today’s deals, you can always save items to your Amazon wish list, just in case they go on sale for Prime Big Deal Days. The sales featured below will only last for a limited time, so act fast.