A small fix to cut beer intake: downsize the pint

~3 minutes

Total alcohol consumed fell at establishments in England that replaced the classic imperial pint with a two-thirds measure.

Researchers persuaded 13 establishments in England to tinker with a time-honoured institution: the pint of beer. Credit: Mike Kemp/In Pictures/Getty

English pub-goers drink less beer when pints are off the menu ¹ .

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doi: https://doi.org/10.1038/d41586-024-02974-6